Free guide
12 checks that stop a website losing customers.
Most small-business websites are brochures: they say you exist, but give visitors nothing to do. Run your site through these 12 checks in about 10 minutes. Free, no sign-up, and you can print it.
Quick answer
A website wins customers when every visitor can take a step: book, ask, call or, if they're not ready, take something free and come back later. The 12 checks below cover your services and prices, one clear next step, booking on a phone, current details, easy updates, your Google listing, after-hours questions, missed calls, texts and reviews, a free step for people not ready, links back home, and knowing how customers found you.
The checklist
The 12 checks.
Every service is listed, with a price or a clear "from" price.
Visitors decide fast. A missing service or a hidden price sends them to a business that shows one.
Covered by: Done-for-you website
There's one clear next step on every page.
Book, request a quote or call: one obvious button, not five choices. A page with nothing to do is a brochure.
Covered by: Booking and quote requests
Booking or a quote request works on a phone in under a minute.
Most visitors are on a phone. Try your own booking button on yours, start to finish.
Covered by: Booking and quote requests
Your hours, prices and photos are current.
An old price or last year's holiday hours makes people wonder what else is out of date.
Covered by: Everyday updates
Changing something takes a text, not a project.
If updates feel scary or slow, the site gets abandoned. That's the most common reason a website stops working.
Covered by: Everyday updates
Your Google listing matches your website.
Services, hours and posts on your Google Business Profile should say the same thing as your site.
Covered by: Google listing care
Questions get answered after you close.
Prices, insurance, "do you do this?": the questions keep coming at 10 pm. Who answers them?
Covered by: AI Concierge
A missed call isn't a lost customer.
When you can't pick up, does the caller hear back, or call the next business on the list?
Covered by: Missed-Call Text-Back
Texts and reviews don't get lost between apps.
Replies and Google reviews are easier to answer when they land in one place.
Covered by: Text & Review Inbox
Someone who isn't ready can still take a step.
Most visitors aren't ready today. Give them a free check, a quiz or a guide, so they remember you when they are.
Covered by: Free website check
Every channel points home.
Your Google listing, social profiles and email signature should all link to your website, the one place you own.
Covered by: Done-for-you website
You know how each customer found you.
Ask every new customer. Analytics won't always show it, and it tells you which road to keep.
Covered by: Tell me about your business
To keep a copy, use your browser's Print command and choose "Save as PDF".
Questions
About the guide.
Something else on your mind? Ask the AI Concierge on this page, or email support@seventhheavenstrategy.com.
Is the guide really free?
Yes. It's on this page, with no sign-up. Print it or save it as a PDF from your browser.
Can someone check my website against it for me?
Yes. The free website check gives you a short, plain written list of what your site is missing. Free, no obligation.
What if my site is missing most of these?
That's common, and every item on the list is covered by the services on this site. Website Care, from $149 a month, covers the first six. See every service.
Get started
Want these checks done for you?
Send your website, or your Google listing if you don't have a site, and get a short, plain list of what's missing. Free, no obligation.
Month to month. No setup fee. Nothing to invest until it's live and you love it.